Parade Location: The parade will start at the East parking lot of First Baptist Church at Broadway; participants are urged to enter through Avenue V. The route will begin off Avenue U, to Broadway, heading East down Broadway, and then North on Avenue M to the Civic Center Parking lot.

The 2024 theme is: “I Pledge Allegiance” – celebrate our American flag and the Pledge of Allegiance! Raise your American and branch flags and showcase your organization and family’s many generations of service to our country!

The 2024 Grand Marshall: Lubbock Fire Chief Shaun Fogerson – Chief Fogerson joined Lubbock Fire Rescue in 1992 and achieved his current rank, Deputy Chief – Operations, in October 2015. Fogerson holds a bachelor’s degree, magna cum laude, from Texas Tech University, a Texas Commission on Fire Protection Advanced Firefighter Certification, and is currently participating in the National Fire Academy Executive Fire Officer Program. He is a United States Marine Corps veteran and holds several commendations for service from Lubbock Fire Rescue, including the Medal of Valor. Fogerson was also named the Lubbock Area United Way 2017 Campaign Volunteer of the Year. He is the 10th Chief for Lubbock Fire Rescue.