EMPLOYMENT OPPORTUNITY IN THE LCD

Event & Marketing Staff Supervisor – ASM Global
Buddy Holly Hall

Essential Duties and Responsibilities Include the following. Other duties may be assigned.

• Build digital marketing plans, including creation of advertising materials, media buying, promotions, grassroots, accounting, and public relations for events.
• Manage and track CRM, programmatic, and email marketing campaigns and analytics.
• Develop social and digital media strategies and tactics and bring to life all social media.
• Establish omni-channel marketing best practices and procedures, including content marketing, SEO, SEM, display, PR, email, OOH, internal assets, and social media.
• Recruit, hire, train, coach, and provide performance evaluations for direct reports and interns.
• Adhere to and own the campaign deployment calendar, including multi-channel digital and OOH initiatives.
• Help build, manage, and update venue social media strategy including paid, non-paid, and influencers for day-of-show, upcoming events, and special campaigns.
• Update and continually improve venue website and building electronic signage with upcoming events and promotional information.
• Create and execute all organizational publishing, internet, digital and graphic design needs.
• Analyze incoming data from various online marketing platforms such as email, social media, and online advertising.
• Attend community and promotional events as a representative of Buddy Holly Hall.
• Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and effects of competitive activity can be minimized.
• Collaborate with cross-functional team to assist with promotional and marketing needs.
• Database development and maintenance.
• Assist with promotion of upcoming group, suite and VIP Club sales initiatives and sales of PSL’s.
• Supervises staff and oversees all aspects of facility operations related to events.
• Meets with client groups to plan and organize assigned meetings and/or events and explain contracts, policies and procedures, schedules, floor plan submissions, meeting room set-up specifications, insurance, and other related items.
• Coordinates activities with the various service contractors for assigned meetings and/or events.
• Monitors and supervises equipment needs, event set up and successful completion of events.
• Serves as manager on duty, as required.
• Prepares cost estimates and monitors final billing.

ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

https://asmglobal.wd1.myworkdayjobs.com/en-US/careers/job/Event—Marketing-Staff-Supervisor_R10014152